The key to collecting on invoices in a timely way is in the title of
this article: systems. A systematized collection process puts accounts
receivable information at your fingertips. And customers learn that your
invoices are a top priority if you can quickly reference their account
when they call.
A subtle psychology is at work with a systematized approach.
Managers and executives everywhere prefer to deal with companies that
are businesslike. There is a respect and seriousness accorded such
companies. Similarly, companies that come across as un-businesslike
either because of unprofessional packaging or poorly performing
products, for example, are taken less seriously.
Consequently, their invoices are taken less seriously, which means
they can easily be shoved to the bottom of the pile, to be paid later
when more cash becomes available. Those customers may get the impression
that there won't be timely follow-up on the invoice, and it can lead to
invoices being paid in 60 days, 90 days, or never.
But those companies that have systematized their collections systems
come across as businesslike. Customers know that these companies are to
be dealt with seriously. Their invoices get a high priority, and are
paid more quickly.
There are four key elements to a systematized collection system:
- Professional appearance.
All correspondence should have a
professional appearance, whether computer-generated or typewritten with
your company's name and logo imprinted. The services provided and amount
owed should be readily understandable, and the message about payment
terms and expectations should be clearly written. Invoices that are
hand-scrawled, with spelling or grammar errors, convey the impression
that the business isn't professionally run, and need not be taken seriously.
- Prearranged schedule.
Timing is a key issue in the area
of collections. Invoices that aren't paid on time have a tendency to be
put off even longer. To combat late payment, your first step is to send
invoices at the same time of the month or immediately after the service
is performed. Then follow up every 15 or 30 days with statements or
collection notices. This type of scheduled billing procedures conveys
the professionalism and seriousness that leads to prompt payment.
- Stepped message approach.
Simply sending the same invoice
with the amount due again and again isn't enough. The customers must be
alerted to the fact that they are late in paying. The notices or
correspondence you send must communicate that the invoices are seriously
overdue, and reminded that you've sent a third or fourth notice. The
tone of the message should become progressively more firm. If you
collect interest on overdue amounts, the amount accumulating must be
made clear.
- Overall policy.
Above all, your billing approach must
convey the depth of your seriousness about collections, especially for
customers who are being notably resistant. Show them that you have
thought through the collection process and that you are prepared to
follow through, whether it's by referring the account to a collection
agency, loss of credit, and possibly even court action.
As you systematize your collections procedures, take into account
that you may not necessarily treat all accounts receivable equally. You
will want to pay special attention to customers owing large amounts of
money. In those cases, consider supplementing your official billing
approach with telephone calls at strategic times or to strategic
people.
You may also want to compress the intervals between mailings to
certain customers, such as new customers--to let them know early on that
your company expects to be paid in a timely way. Include a personal
letter or note with certain overdue notices, especially if you were
promised prompt payment, to gently remind the customer that you are
keeping track of the account.
As much as you systematize your billing procedures, you want to be
able to allow for the human factor and variations among companies.
Sometimes the key to getting paid is making sure the invoice gets into
the right hands, or appears at the right time of the month.
The underlying system, however, will enable you to communicate your
message to customers about getting paid. Your cash flow will improve,
and your relationships with customers will be solidified: Those are the
keys to long-term business success.